All Case Studies
Leading Tractor Manufacturer Transforms Sales Attribution with Tomly.io QR Codes
Discover how a global tractor manufacturer achieved 100% sales attribution clarity and 35% increase in qualified leads using Tomly.io's trackable QR codes for their sales representatives.
Published On April 15, 2025
Table of Contents
Client Overview
Industry
Agricultural Equipment & Farm Machinery
Market Presence
Global tractor manufacturer
Tomly.io Plan
Pro Plus Plan
Key Achievement
100% sales attribution clarity
A prominent tractor and farm equipment manufacturer with a global presence was seeking a scalable and accurate way to track the performance of their field sales representatives and streamline their lead-to-sale attribution process.
The Challenge: Sales Attribution in Complex Sales Cycles
Despite a strong offline sales presence and high product interest at physical touchpoints including dealerships, trade expos, and demo drives, the client faced significant challenges in tracking and attributing sales performance.
Primary Challenges:
- Sales Representative Attribution: Inability to identify which salesperson was responsible for generating a lead
- Offline-to-Digital Gap: Difficulty tracking offline interest in a digital-first CRM system
- Long Sales Cycle Tracking: Challenge attributing final purchases to individual sales reps after extended sales cycles
- Process Automation: Need to automate and unify the lead tracking process with existing CRM system
The Tomly.io Solution: Comprehensive Sales Tracking System
To overcome these challenges, the manufacturer subscribed to Tomly.io's Pro Plus plan and leveraged its advanced features, including unique QR code generation, comprehensive analytics, and robust API access.
Implementation Process
1. Unique QR Code Assignment
Each sales representative was assigned a unique, personalized Tomly.io QR code integrated into:
Business Cards
Personal branding integration
Sales Brochures
Product literature enhancement
Digital Signatures
Email communication tracking
2. Seamless Interest Capture
When potential clients expressed interest in tractors or farm equipment, the process became streamlined:
QR Code Scan
Sales rep asks client to scan their unique QR code
Mobile-Optimized Form
Client redirected to interest form
3. Automated Lead Generation & CRM Integration
Data Capture
Interest form captures essential client details and specific product interests
Powered by Tomly.io's tracking capabilities
API Integration
Data seamlessly pushed into manufacturer's CRM system
Real-time synchronization via Tomly.io's API
4. Sales Attribution & Performance Tracking
Complete sales cycle tracking from initial contact to purchase:
- Client purchase status updated to "Purchased" in CRM
- Initial interest linked to specific sales representative's unique QR code
- Accurate tracking of which salesperson initiated the lead that led to final sale
Results: Transformational Sales Operations
The implementation of Tomly.io brought about a significant transformation in the manufacturer's sales operations across multiple key performance indicators:
Key Performance Improvements
100%
Sales Attribution Clarity
35%
Increase in Qualified Leads
20%
Sales Team Efficiency Increase
Real-time
Data-Driven Insights
Detailed Impact Analysis
| Improvement Area | Before Tomly.io | After Implementation | Impact |
|---|---|---|---|
| Sales Attribution | Guesswork & estimation | 100% clarity | Eliminated attribution disputes |
| Lead Quality | Mixed quality pipeline | 35% more qualified | Streamlined sales process |
| Team Performance | Limited visibility | 20% efficiency gain | Data-driven optimization |
| CRM Integration | Manual data entry | Seamless automation | Unified customer journey view |
Strategic Business Outcomes
Enhanced Accountability
Eliminated guesswork in sales attribution
Every lead tracked to specific representative
Optimized Incentives
Implemented effective performance-based programs
Based on actual conversion data
Targeted Training
Identified top-performing representatives
Scaled successful strategies across team
Resource Optimization
Real-time resource reallocation
Based on concrete performance metrics
Key Benefits of Tomly.io Implementation
Trackable QR Codes
Enabled precise tracking of individual sales representative performance from initial contact to closed sale
API Access
Facilitated seamless integration with existing CRM for automated data flow and sales attribution
Comprehensive Analytics
Provided detailed insights into lead generation, conversion rates, and sales team effectiveness
Dynamic Content Delivery
Allowed for flexible and mobile-optimized interest forms tailored to agricultural equipment buyers
Scalability (Pro Plus Plan)
Supported high volume of QR codes and data tracking for large sales force across multiple touchpoints
Real-time Monitoring
Sales teams utilized analytics dashboard for live scan activity, submissions, and conversion tracking
Conclusion: Data-Driven Sales Transformation
By leveraging Tomly.io's powerful combination of trackable QR codes, advanced analytics, and API integration, the tractor and farm equipment manufacturer transformed its sales attribution and performance management completely.
The company successfully moved from a reactive, estimation-based approach to a proactive, data-driven strategy, resulting in clearer sales insights, improved representative performance, and ultimately, a more efficient and successful sales pipeline.
Tomly.io proved to be an essential tool in driving measurable growth for their agricultural machinery business, demonstrating how the right technology can bridge the gap between traditional sales methods and modern analytics requirements.
Ready to transform your sales attribution process?
Start with Tomly.io's free plan to test trackable QR codes with your sales team. For comprehensive analytics and API integration like this implementation, explore our Pro Plus plan for unlimited tracking and seamless CRM integration.
