All Case Studies
Automobile Dealer Transforms Customer Feedback with Trackable QR Codes
A comprehensive case study showcasing how a leading automotive dealership achieved a 72% review rate using Tomly.io's trackable QR codes.
Published On March 15, 2024
Table of Contents
Case Study Overview
Industry
Automotive Dealership
Solution Used
Tomly.io Trackable QR Codes
Implementation Time
2 weeks
Key Result
72% review completion rate
The Challenge
A leading automotive dealership recognized the critical role of online reviews in attracting new customers and building trust. However, they faced a significant challenge: they lacked a systematic way to encourage customers to leave reviews and, more importantly, to attribute those reviews to specific sales representatives.
This made it difficult to identify top-performing reps, incentivize positive customer interactions, and address areas where service could be improved. They needed a solution that would:
- Increase the overall volume of customer reviews
- Track review generation by individual sales representative
- Provide actionable data to improve sales team performance
- Enhance the customer experience by making the review process seamless
The Solution: Tomly's Trackable QR Codes
The automotive dealership implemented Tomly.io to generate unique, trackable QR codes for each sales representative. This innovative approach bridged the gap between offline interactions and online engagement.
Implementation Process
The workflow was implemented as follows:
Unique QR Codes
Each sales representative was assigned a personalized Tomly.io QR code.
Post-Sale Interaction
After a successful vehicle sale, representatives provided customers with cards containing their unique QR code.
Direct Review Link
When scanned, the QR code redirected customers directly to Google Reviews.
Performance Tracking
The dealership used Tomly.io's analytics dashboard to track scans and reviews by each representative.
Results: Metrics That Matter
After three months of implementation, the dealership achieved remarkable results:
Trackable Review Growth
17%
Increase in total Google Business reviews (from 1800 to 2100+)
4.7/5
Average rating (improved from 4.3/5)
72%
Of delivered vehicles resulted in an online review (up from 8%)
Trackable In-Depth Performance Insights
- An 84% scan rate when sales representatives personally explained the QR code process
- The top performer generated 47 reviews in a single month
- Review completion rates were highest (92%) when scanned within 24 hours of vehicle delivery
Business Impact
23%
Increase in showroom visits attributed to improved online presence
31%
Monthly lead inquiries increased from Google Business
317%
Customer testimonial content grew, providing rich marketing material
Key Learnings
The implementation revealed several valuable insights:
Personal explanation matters
Sales representatives who explained the purpose of the QR code achieved 3.2x higher scan rates.
Timing is critical
Reviews requested at delivery had higher completion rates than those requested during the sales process.
Location influences completion
QR codes scanned from the showroom had an 84% completion rate versus 62% when scanned at home.
Recognition drives performance
After implementing the incentive program, review generation increased by 42% across all sales representatives.
Conclusion: Measurable Success Through Trackable QR Codes
By implementing Tomly.io's trackable QR code system, the dealership transformed their approach to customer feedback, created a performance-driven culture, and significantly enhanced their online presence. The ability to attribute reviews to specific sales representatives not only increased the quantity and quality of reviews but also provided valuable insights into customer behavior and team performance.
The success of this implementation demonstrates how bridging the gap between offline interactions and online engagement can drive meaningful business results when paired with proper tracking and analytics.
Ready to implement a similar solution for your business?
Start with Tomly.io's free plan today - no credit card required. For solutions similar to this implementation, consider our lifetime access plan for unlimited QR codes and comprehensive analytics.
