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7
Jan
Common UTM Code Mistakes
By following a few simple guidelines, you can easily avoid these mistakes.
Read Time: 3 Min
11
MAR
Using Google Data Studio for Advanced Analytics Reporting
Breaking down Google Data Studio and how it simplifies your reporting in Advanced Analytics
Read Time: 9 Min
18
MAY
The 5 best tools to build UTM links
There are a lot of options when building UTM links. Here's a breakdown of the 5 best tools for your business.
Read Time: 2 Min
22
JUN
Intro to Understanding UTM Data
A brief breakdown of UTM reporting and using Advanced Analytics to analyze your UTM data.
Read Time: 3 Min
31
OCT
The Complete Guide to UTM Tracking
Understand UTM tracking (codes, formatting, and more) in less than 10 minutes.
Read Time: 15 Min
02
NOV
Setting up UTMs in GA4
The new layout of GA4 can be confusing. Learn how to see your existing UTM data in GA4 and set it up for yourself.
Read Time: 3 Min
Are Your QR Codes Truly Converting?
Your marketing budget is valuable, and every QR code you deploy represents an investment. But once that QR code is out in the world – on a billboard, a product, or a flyer – how do you really know if it's hitting the mark? The challenge with traditional offline advertising is often the 'black box' of performance. You see scans, but are those scans truly translating into meaningful engagement, leads, or sales? It's time to pull back the curtain and move beyond guesswork.
Read Time: 3 Min
The Future is Scannable: How QR Codes Are Powering Smart Cities & IoT
The world around us is becoming more aware, intelligent, and responsive. From bustling urban centers to the smallest household devices, the vision of "smart" environments is rapidly becoming a reality. At the heart of this transformation, quietly enabling seamless interactions and unlocking vast datasets, are QR codes. Far from just simple links, these scannable squares are proving to be indispensable digital gateways powering the next wave of innovation in Smart Cities and the Internet of Things (IoT).
Read Time: 3 Min
Static vs. Dynamic QR Codes: Why Your Business Needs Dynamic Flexibility
Imagine having the power to update your marketing campaigns instantly, even after your materials are printed and distributed. Envision knowing precisely who's scanning your QR codes, where they are, and what device they're using. This level of control and insight is not just a dream; it's the reality offered by dynamic QR codes. Forget the limitations of their static counterparts – true marketing flexibility and data-driven optimization begin here.
Read Time: 3 Min
Optimizing QR Codes for Print Media: A Designer's Checklist
When a user scans your QR code, you want it to be a seamless, instant interaction, not a frustrating squinting match. For designers, integrating QR codes into print media offers a powerful bridge from the physical world to digital engagement. But a poorly designed or placed QR code is worse than no QR code at all – it's a missed opportunity and a source of frustration. To ensure your print-to-digital campaigns truly shine, here's a designer's essential checklist for optimizing QR codes for print media.
Read Time: 3 Min
What's Next in Scan-Driven Intelligence?
QR codes have already transformed how we bridge the physical and digital worlds, providing instant access and valuable tracking data. But this is just the beginning. We're on the cusp of an era where every scan contributes to a deeper, more intelligent understanding of consumer behavior and environmental interactions. Welcome to the dawn of scan-driven intelligence, where QR codes evolve beyond simple links to become powerful data conduits for predictive insights and hyper-personalized experiences.
Read Time: 3 Min
Can Trackable QR Codes Drive Conversions for Products on Shelves?
In a crowded retail environment, each product on the shelf competes for focus, leaving you just moments to make an impact and encourage action. But what if your product could do more than just sit there? What if it could instantly connect with curious shoppers, answer their questions, and even close a sale? This isn't futuristic thinking; it's the immediate potential offered by trackable QR codes, transforming your packaging into a powerful, data-driven conversion tool.
Read Time: 3 Min
The Power of Time-Sensitive QRs: Driving Urgency & Tracking Event-Specific Engagement
Your latest promotion is live, or your event is just around the corner. How do you light a fire under your audience and ensure they act before it's too late? The answer isn't just about what you offer, but when they can access it. Step into the world of time-sensitive QR codes, powerful tools engineered to create compelling urgency and provide deep, real-time analytics on exactly how (and when) your audience engages with your limited-time opportunities.
Read Time: 3 Min
Leveraging Trackable QRs for Instant Feedback Collection
In an age where customer expectations evolve at lightning speed, waiting days or weeks for feedback is no longer an option. Traditional surveys often arrive too late, missing the crucial context of the moment when an experience truly impacts a customer. Imagine capturing insights exactly when they happen, effortlessly. This article will explore how trackable QR codes are revolutionizing feedback collection, turning every interaction into an opportunity for immediate, actionable insights.
Read Time: 3 Min
Understanding "Dark Traffic": How Trackable QRs Illuminate Offline Marketing Blind Spots
In the intricate world of marketing, understanding every touchpoint on a customer's journey is crucial. Yet, a significant portion of engagement often remains shrouded in mystery, commonly referred to as "dark traffic." This elusive phenomenon represents the untrackable impact of your offline marketing efforts—think billboards, print ads, physical events, and product packaging—and as we'll explore, it's quietly costing your business valuable insights and potentially, significant revenue. If you're running campaigns in the real world without a way to measure their digital ripple effect, you're operating with a massive blind spot.
Read Time: 3 Min
The Future of Product Manuals: Trackable QRs for Dynamic, Updatable Instructions
In an age where software updates arrive daily and product features evolve constantly, the traditional paper manual feels like a relic from another era. Clunky, often outdated by the time a product hits the shelves, and easily misplaced, static instruction booklets fall far short of today's customer expectations for instant, relevant information. It's time for the product manual to enter the digital age, and trackable QR codes are leading the revolution, transforming static guides into dynamic, always-current resources.
Read Time: 3 Min
Interactive Billboards: Bridging OOH Advertising to Digital with Trackable QRs
Billboards have long dominated the outdoor advertising landscape, grabbing attention with bold visuals and concise messaging. Yet, despite their massive reach, they've historically remained a passive medium, delivering impressions without a clear path to direct engagement or measurable action. In today's hyper-connected world, that simply isn't enough. The solution to transforming static displays into dynamic conversion hubs lies in the strategic integration of trackable QR codes, bridging the gap between out-of-home (OOH) advertising and the digital realm.
Read Time: 3 Min
Decoding the Heatmap: Using Location Data from QR Scans to Optimize Physical Placement
In the world of physical marketing, intuition and experience often guide decisions about where to place advertisements, displays, or product promotions. But what if you could see, with pinpoint accuracy, exactly where your physical efforts are gaining traction and where they're falling flat? Traditional offline campaigns often leave marketers guessing location-specific performance. The good news? QR code location data, when visualized as a heatmap, is unlocking a revolutionary understanding of physical placement, transforming guesswork into strategic precision.
Read Time: 3 Min
Geolocation Gamification: Creating Interactive Experiences with Trackable QRs
In an increasingly digital world, brands are constantly seeking innovative ways to draw audiences into real-world experiences. Gamification, the application of game-design elements and game principles in non-game contexts, has proven to be incredibly effective for engagement. When combined with geolocation and the power of trackable QR codes, a new frontier of interactive experiences emerges: geolocation gamification. This strategy transforms ordinary spaces into dynamic playgrounds, rewarding exploration and fostering deep engagement.
Read Time: 3 Min
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