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How Tomly.io Enabled Data-Driven Engagement at Global Expo & Knowledge Summit 2025
A comprehensive case study showcasing how the Global Expo & Knowledge Summit achieved 9,872 QR scans and 12,430 link clicks using Tomly.io's integrated tracking platform.
Published On February 15, 2025
Table of Contents
Case Study Overview
Organization
Global Expo & Knowledge Summit 2025
Solution Used
Tomly.io Trackable QR Codes & Branded Links
Event Duration
3 days (January 24-26, 2025)
Attendance
15,000+ visitors
Total QR Scans
9,872 across 3 days
Key Result
34.20% conversion rate (lead forms via QR)
The Challenge: Bridging Physical and Digital Engagement
The organizing committee of the Global Expo 2025 faced the complex task of managing an event with 15,000+ expected attendees, 100+ speakers across multiple knowledge sessions, and 200+ exhibitors from various industries.
Their vision extended beyond traditional event management. They sought to revolutionize how information flowed and engagement was measured across both physical and digital touchpoints. "Previous editions relied heavily on printed materials and manual tracking, which limited our ability to measure ROI and improve visitor experience," explained the head of the organizing committee.
Key Requirements:
- Dynamic Content Distribution: Enable frictionless access to event information, exhibitor details, and speaker profiles
- Zone-Specific Analytics: Track and analyze footfall and interaction patterns across different areas
- Digital Footprinting: Provide each exhibitor and speaker session with a measurable online presence
- Data Collection: Gather actionable analytics to optimize real-time event flow
- Marketing Attribution: Measure the effectiveness of various online ad campaigns
The Solution: Tomly.io's Integrated Tracking Platform
Tomly.io was selected as the comprehensive solution to bridge the gap between offline and online engagement through its dual capabilities: trackable QR codes and branded short links.
On-Ground Experience
- 350+ unique QR codes deployed
- Strategic placement across venue
- Real-time analytics dashboard
- Device type and location tracking
Online Campaigns
- 120+ branded short links created
- Multi-channel deployment
- UTM parameter tracking
- Geographic distribution analysis
Implementation Process
The comprehensive implementation strategy covered both physical and digital touchpoints:
Startup Pavilion
Individual QR codes for each of the 75+ participating startups with direct links to their profiles and funding decks.
Knowledge Sessions
Speaker-specific QR codes at session entrances linking to their profiles and presentation materials.
Digital Marketing
Branded short links across Google Ads, Facebook, Instagram, LinkedIn, and email campaigns with comprehensive tracking.
Venue Analytics
Strategic placement at registration desks, exhibition stalls, and feedback stations for comprehensive data collection.
Results: Measurable Impact Through Data
Tomly.io's implementation delivered comprehensive analytics that transformed how the event was managed and measured:
Key Performance Metrics
9,872
Total Event QR Scans across 3 days (Highest density during day 2: 3,954 scans)
12,430
Total Online Link Clicks from campaigns (Google Ads drove 42% of all clicks)
34.20%
Conversion Rate (lead forms via QR) - significantly above industry average of 18.7%
Top Performing Zones & Engagement
Startup Pavilion
2,011 scans - outperformed corporate exhibitors by 27%
Knowledge Sessions
1,765 scans - highest engagement during keynote speakers
Device Usage
82% Mobile, 16% Desktop, 2% Tablet
Bounce Rate
17.80% - below industry average, indicating high content relevance
Exhibitor Success Stories
The data-driven approach empowered exhibitors to measure their ROI directly:
TechVantage Solutions
By tracking QR scans to their product demo videos, they generated 28 qualified leads during the event.
AgriInnovate Startup
Their QR-enabled funding deck received 176 scans, resulting in three investor meetings during the event itself.
Global Sustainability Forum
Analyzed 349 scans and discovered unexpected interest from manufacturing sector, prompting new program development.
Key Benefits Delivered
Unified Visitor Experience
94% of attendees rated information accessibility as "excellent" or "very good" - up from 67% at the previous event.
Real-Time Operational Insights
Made data-driven decisions throughout the event, adjusting signage and extending popular sessions based on metrics.
Marketing Attribution
Google Ads achieved 4.7% CTR, LinkedIn delivered highest-quality traffic, email marketing produced 2.8x higher conversion rate.
Scalability & Reliability
Zero downtime, 1.2-second average load time, 100% scan success rate throughout the three-day event.
Marketing Channel Performance
4.7%
Google Ads CTR (highest performing channel)
3.9%
LinkedIn CTR with lowest bounce rate
2.8x
Email marketing conversion vs social media
470+
Total dynamic links and QR codes deployed
Conclusion: Setting New Standards for Event Intelligence
By implementing Tomly.io's trackable QR codes and branded short links, the Global Expo & Knowledge Summit 2025 successfully bridged the physical-digital divide that challenges most large-scale events.
The solution delivered quantifiable engagement metrics across all event touchpoints, actionable intelligence for organizers and exhibitors, enhanced visitor experience through streamlined information access, marketing attribution that connected pre-event campaigns to on-ground activity, and valuable benchmark data for optimizing future events.
Ready to transform your next event with trackable QR codes and branded links?
Start with Tomly.io's free plan today - no credit card required. For comprehensive event solutions like Global Expo, consider our lifetime access plan for unlimited QR codes and advanced analytics.
